skillway

Skillway educates and motivates sales professionals though coaching, training, and consulting. They came to me because they needed to change their brand’s perception in the market.

We started with a virtual brand strategy workshop to get to the value Skillway provides, who Skillway’s target audience is and what their pains are. We moved into a visual identity refresh to create a brand that has a perspective and a voice.

I employed my standard web design process where we start with site mapping, move into priority guides, then wireframes, and finally screen design and toolkit.

This project was particularly fun because we got to design lots of collateral pieces like tape, table cloths, mugs, and banners in addition to the standard stationery.