I was drawn to brand strategy

Early in my career, I'd finish projects and think: "Cool, this looks good. But what the hell did it actually accomplish?" That led me to start asking the harder questions. Why does this brand exist? What's it actually trying to do? Who cares?

Turns out, when you start with genuine strategy—understanding the audience, the market, the business goals—before you get into design, everything changes. The work gets stronger. The results get real. And you stop feeling like you're just pushing pixels around.

Listen first, Then categorize, organize, and execute.

I love to develop strategy that aligns with business goals, build visuals and activate channels that support that sometimes tricky combination. I love people and I love putting together teams to help me move a brand into living its best life.

I’ve worked with big brands and small, but they’re all equally important to me.

Some of the brands are Coca-Cola, National Institute of Standards and Technology, CASA Nashville, Journeys, Deloitte, Prince’s Hot Chicken, Goo Goo, Viacom, and more.

But other than that…

I have an amazing wife and two awesome little girls. I used to be a semi-pro drummer, I love learning ASL, and occasionally engage in American style boxing and mixed martial arts.